How often do luxury watch brands release their new models?

Patek Philippe releases new models on an annual basis, typically in the fall. The company generally unveils its new collections at the Salon International de la Haute Horlogerie (SIHH) in Geneva, Switzerland, which takes place in January. In addition to introducing new models at SIHH, Patek Philippe also releases new models throughout the year at other trade shows and events.

Audemars Piguet releases new models on an annual basis, typically in the spring. The company generally unveils its new collections at the Salon International de la Haute Horlogerie (SIHH) in Geneva, Switzerland, which takes place in January. In addition to introducing new models at SIHH, Audemars Piguet also releases new models throughout the year at other trade shows and events.

Richard Mille releases new models on an irregular basis, with some years seeing several new releases and other years seeing fewer. The company generally unveils its new collections at trade shows and events throughout the year. It is difficult to predict exactly when Richard Mille will release new models, as the company tends to keep details about upcoming releases under wraps until they are officially announced.

Omega releases new models on an annual basis, typically in the fall. The company generally unveils its new collections at the Baselworld watch and jewelry show in Basel, Switzerland, which takes place in March. In addition to introducing new models at Baselworld, Omega also releases new models throughout the year at other trade shows and events.

To read up more about the Baselworld watch and jewelry show in Basel, Switzerland, read here.